First Round – Quiz

• As a part of phase one of the competition, we bring before you the online quiz to challenge your marketing knowledge and judge you on your business acumen.

• This round will be an Elimination Round.

• The quiz will be held on the D2C platform.

• Only the team leader can take the quiz.

Second Round – Véndelo

• Shortlisted teams will have to choose a product from the given options.

• Each team needs to prepare a remarketing pitch video on the chosen product.

• The duration of the video should not be more than 5 minutes.

• The submission process will be communicated later.

• This round will be an Elimination Round.

Third Round – Grand Finale

• The top 5 teams will qualify for this round.

• Each team will be provided a random product/service segment.

• First, they need to identify the top brand of the given segment.

• Second, they need to identify the given segment's second top brand.

• Each team needs to prepare a detailed presentation on getting the second top brand to the first position.

• Presentation Duration: 15 Minutes

• After every presentation, there will be a Q&A round.