It is a turn-based game. The various activities involved during a turn are:

• Recording the demands from all the simulated retailers.

• Deciding the supply to retailers based on various factors like popularity, current demand, etc.

• Placing the order for the next round.

• Making decisions to improve your factory by increasing capacity, improving the transportation system, etc.

There will be an opponent factory playing with the same set of retailers. Your actions will affect the popularity of the opponent factory and vice versa. There will be around a total of 240 turns. New retailers are unlocked during the course of the game. The winner is decided on the basis of the final score, which is an aggregate of popularity among retailers and the factory's profits.