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Manigma

Marketing

Hub

marketingHub.png

“The ones who are crazy enough to think they can change the world, are the ones who do.” - Steve Jobs.
The marketing world is changing dramatically, so Marketers need to be spontaneous and on point in their approach. Marketing Hub is a dynamic combination of marketing concepts, logical reasoning, and data interpretations that will test your mettle across various exciting sections. Marketing hub provides an opportunity to unleash creative marketing skills by stimulating the grey matter and making one recall all those marketing facts and conceptions the person can think of.
Here is the opportunity to unleash the best in you!

Event Details:

• Mode - Online

• The event is of 4 rounds.
• Team Size: 3 – 4 per Team.
• All members of each team must be from the same institution/college.
• Replacement of any participant of a team is not allowed after registration.
• Teams are bound to clarify all doubts during the presentation of their ideas.
• No plagiarism in ideas or thoughts would be accepted.
• Vulgarity will not be entertained.
• The decision of the event judges will be final and binding on all the participants.
• Participants are requested to maintain attire integrity.

First Round - Quiz

• As a part of Phase One of the competition, we bring before you the online quiz to challenge your marketing knowledge and judge you on your business acumen.
• This round will be an Elimination Round.
• The quiz will be held on the D2C platform.
• The quiz consists of 20 questions for 15 minutes.
• Only the team leader can take the quiz.

Second Round - Brand Quest

• Shortlisted teams will have to face two rounds of Marketing trivia.
• The trivia questions will be based on the latest marketing events.
• The trivia will be held on MS Teams.
• Every participant is mandated to turn on their cameras during the event.
• It will be a point-based evaluation. The Top teams will qualify for the next round.

Third Round – Product Pitch

• Shortlisted teams will have to choose a product from the given options.
• Each team needs to prepare a product pitch video on the chosen product.
• The duration of the video should not be more than 5 minutes.
• The submission process will be communicated later.
• This round will be an Elimination Round.

Fourth Round – Grand Finale

• The top 5 teams will qualify for this round.
• Each team will be provided with a random product/service segment.
• First, they need to identify the top brand of the given segment.
• Second, they need to identify the given segment's second top brand.
• Each team needs to prepare a detailed presentation on getting the second top brand to the first position.
• Presentation Duration: 15 Minutes
• After every presentation, there will be a Q&A round.

Judging Criteria:

• Depth of understanding of rounds.
• Innovation and Creativity of ideas.
• Viability and Sustainability of ideas.
• Professionalism of the presentation.
• Integration of ideas.
• Response of Judges’ questions.

Prize Money: INR 25,000

Contact:

• Naveen: 92495 99099
• Chirag: 7351740611
• Gowtham: 82483 83017
• Silambarasan U: 9003754585