• Round 1 - On-The-Spot Quiz: Marketing acumen of participants will be tested through puzzles and audio-visual means. Shortlisted candidates will move on to Round 2.

• Round 2 - Esprit de Corps: Teams will be presented with a product that is deprived of a highly demanded feature. They must prepare a product pitch for the same.

• Round 3 - Armageddon: Shortlisted teams from the 2nd round need to make a new industry specific product backed by proper research and feasibility.

• Round 4 - Imbue: This is a brand revitalization round where the top 5 teams have to prepare a business plan and a revamped strategy for a given product and deliver an effective presentation.

Rules:

• Each team should consist of 4 members belonging to the same institution.

• Replacement of any participant of a team is not allowed after registration.

• Teams are required to clarify all doubts during the presentation of their ideas.

• Plagiarism in ideas or thoughts will not be tolerated.

• Vulgarity will not be entertained.

• The decision of the judges of the event will be final and binding.

Judging criteria:

• Depth of understanding of the problem statements

• Innovation and creativity of ideas

• Viability and sustainability of ideas

• Professionalism of the presentation

• Integration of ideas

• Response to judges' questions

Will be updated soon.

FAQs:

1) What is Marketing Hub?
Marketing Hub is an event solely meant to evaluate the participants based on their marketing skills.

2) What is involved in this event? How many rounds does the event have?
The marketing skills of participants will be tested through a series of four rounds. Each round is eliminative. 

3) Is it an individual test or a group event?
It is a team event comprising of 4 members from the same institution.

4) Who can participate in this event?
It is open to all students. 

5) How do you register for the event?
You can register on-spot on the day of the event.
 

Contacts: 

1) Prakhar Singh: 75003 87838
2) Utsav: 90153 61062
3) Rehna: 82816 58668