First Round – Quiz

• As a part of phase one of the competition, we bring before you the online quiz to challenge your marketing knowledge and judge you on your business acumen.

• This round will be an Elimination Round.

• The quiz will be held on the D2C platform.

• Only the team leader can take the quiz.

Second Round – Véndelo

• Shortlisted teams will have to choose a product from the given options.

• Each team needs to prepare a remarketing pitch video on the chosen product.

• The duration of the video should not be more than 5 minutes.

• The submission process will be communicated later.

• This round will be an Elimination Round.

Third Round – Grand Finale

• The top 5 teams will qualify for this round.

• Each team will be provided a random product/service segment.

• First, they need to identify the top brand of the given segment.

• Second, they need to identify the given segment's second top brand.

• Each team needs to prepare a detailed presentation on getting the second top brand to the first position.

• Presentation Duration: 15 Minutes

• After every presentation, there will be a Q&A round.

Eligibility Criteria:

• Each team must comprise a minimum of 3 and a maximum of 4 members.

• All members of each team must be from the same institution/college.

Rules and Guidelines:

• The event is of 4 rounds.

• Team Size: 3 – 4 per Team.

• Replacement of any participant of a team is not allowed after registration.

• Teams are bound to clarify all doubts during the presentation of their ideas.

• No plagiarism in ideas or thoughts would be accepted.

• Vulgarity will not be entertained.

• The decision of the judges of the event will be final and binding on all the participants.

Judging Criteria:

• Depth of understanding of rounds.

• Innovation and Creativity of ideas.

• Viability and Sustainability of ideas.

• Professionalism of the presentation.

• Integration of ideas.

• Response of Judges’ questions.

FAQs

1) What is Marketing Hub?

Marketing Hub is a test of your marketing skills. It evaluates the quality of a marketing strategy that you, the participant, can devise when under pressure.

2) How many rounds does the event have?

The event will have four elimination rounds.

3) Is it an individual or a team event?

It is a team event requiring 3 - 4 students from the same institution to participate together.

4) Who can participate in this event?

The event is open to all students from all universities/colleges. The participants should be willing to prove that they have what it takes to demonstrate their expertise in Marketing.

For any queries, feel free to contact us –

Atul Yadav : 7355594256

Preethi: +91 70925 19857

Rupesh: +91 95854 32996

Samit: +91 80130 75376

Shivani: +91 97164 00899

Note: The event will be completely virtual.